I picked specific youtubers who are fans of the artists.
Firstly this way of exchange is promoting the music videos because its a ways for creating hype. These youtubers are able to connect with other fans virally and share their enthusiasm online.
The type of music that's usually popular with youtubers is the pop genre, mostly because its the most common genre out. This can be an advantage to out music video as the genre is pop. We can use this new way of advertising for our video.
These type of music videos tend to either be image based (Nikki Minag) or conceptual (Lady Gaga), which are two genres which can create the most hype. Meaning we will have to make our video image base as it's a convention.
Although it's a good way of promoting music videos, there will be some fans and anti-fans with negative views. This can influence the viewers opinion of the music video.
The DIY Musician’s Complete Guide to YouTube.
5 strategies that a band in our genre has used to promote their music video.
Live concert footage – Just like it sounds: a video of you playing a single song live, or one that splices together multiple performances from a concert or tour. It could be shot on film like The Last Waltz or captured with your new iPhone.
This music video is filmed with a performance theme with a live audience. The idea of it makes the band seem exciting and loved by the fans. This can be good to publicise our artist, as it's simple and easy to do. We don't require a large audience attending or budget, and it can be set anywhere.
Behind the scenes – We all love to get a glimpse inside the creative process. Keep your fans invested by showing them behind-the-scenes snippets of you writing, recording, putting up posters, fixing your gear, eating at your favourite taco cart, or practicing. These can be very short and very informal. Frequency can be more important than slickness with this approach.
At the end of this music video there's a shot section of behind the scenes. This gives the image that the artist is relatable.
It's also easy to do. It doesn't cost much or anything. We could easy make a behind the scenes clip.
Mini-documentary – Document the story of your band. Not much of a story to tell yet? Then make it a very short mini-documentary. People don’t have the attention span for much more these days anyway.
This is a short documentary of the artist, for the fans to see this makes them feel like they know her personally and not just a star and fan relationship.
This is a little harder to do, it could take time and effort. But it depends on the level of quality someone is expecting, the video above would have been expensive and time consuming.
Encourage fans to record covers of your songs – Why not? It worked for Steve Winwood! Maybe the next Justin Bieber will perform your song in his living room for millions of tweens.
The most catchy songs are covered by fans and by doing this it means more publicity of the song.
This is a good and easy way of advertising the artist. And with social media, if she gets popular, she may become famous overnight (although chances may be unlikely.)
For our music video we may put in some behind the scenes or have a live concert footage.
Charts 2016
Top 5 songs on Radio 1:
1) Say You Won't Let Go by James Arthur
2) Starboy (feat. Daft Punk) by The Weekend
3) Closer (feat. Halsey) by The Chainsmokers
4) My Way by Calvin Harris
5) Side To Side (feat. Nicki Minaj) by Ariana Grande
Most of these songs are of the Pop genre and also the songs coloured in purple I highlighted because they have similar themes with our artists and song.
What this tells us about our artists is that her song is the type that is popular around society and it wouldn't be hard to get many good reviews. This makes it easier for us to promote as most of our target audience is easy to find and target online.
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