In this video, the artist is promoting a very popular song that is in the charts, Hello by Adele. The video shows a first hand live reaction of the vloggers opinions rather than just the review which I found more interesting as you can see how the video personally affects the viewer.
I think the positives of people making these videos is that most of the time they are successful in promoting the video positively as it may inspire its viewers to go and watch the video themselves, making the video more popular. However when I was researching a vlogger, I found that many could not play the audio or even visuals due to copyright issues therefore the videos were not as interesting as it was just the person in front of the camera.
For our music video we could try to film reaction videos of our target audience to get a live reaction of our video, giving us real feedback. Adele's song Hello is still in the same pop genre as war paint, however I believe the song is slightly more hard hitting due to its slower pace and powerful vocals, unlike war paint that has a more upbeat and exciting feel to it.
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