Jonas Akerlund is a Swedish director and drummer. He is best known for directing music videos. He has worked with Madonna countless times and for her song "Ray of Light" he won a Grammy Award for Best Music Video, Short Form and a record seven awards at 1998 MTV Video Music Awards, including Video of the Year.
He first found fame when he was the main video director for Roxette, as Swedish duo band. Since this he has worked with many famous artists such as Metallica, Christina Aguilera, U2, Blink-182, P!nk, Rammestein, Britney Spears and Lady Gaga. Most recently in 2016 he has worked with Taylor Swift and Beyoncé. I think his main video genre is image linked with performance too.
He uses a lot of close ups of the characters if there is a narrative. In "I Miss You" by Blink-182 there are a lot of fading transitions and close ups of the band.
In this music video there are a lot of close ups of Beyoncé's face and body with a lot of panning too. This suggests the genre of music video is image.
Again another close up of Madonna is seen, linking to the music video genre being image.
Here there has just been a fading image into another clip. This is a close up of the singer in band U2, again linking to the genre being image, however there is performance in this music video.
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