Final Music Video

Music Magazine Advert

Evaluation 2

Evalaution 3

What have you learned from your audience feedback?
The initial target audience for this project was teenage girls ranging from the ages of 13 to early twenties. We created the image of our artist to appeal more to women than men, this was done with fashion. For example, we didn't use revealing clothing which would otherwise attract men. Furthermore, although the age gap of the target audience is wide, we were mostly focusing on attracting mid-teens. This is because the message we wanted to portray to them is more relevant to mid-teens than any other age. However, I believe that our music video is accessible to most age ranges, especially if the person's taste in music visuals is connected to pretty aesthetics.

Research

We wanted to research more about current audience activities in the general public. What we have found are Vlogs. Vlogs are used by the audience to promote certain music videos such as reaction videos, and I see that media industries have used this as a way of publicizing th

eir media products.

Reaction videos are a great way of publishing a music video. They are viral, meaning that they reach audiences in a global scale. They can also create a hype for the music video/artist, which can help promote music videos. However, bad reviews can equally be bad for the artist.
We also researched a lot of other promotion techniques. A personal favourite of mine is behind the scenes clips. I think they help let the audience get a personal glimpse of the artist's personality and not just the image that we've created to promote the music video. We have put images of this throughout the music video, although they are implanted within the music video to create the image of the artists. For example laughing clips.


This is a behind the scene clip. We used this to help publicise out music video to our audience.

Another thing we have researched are charts. We wanted to see what types of music genres are currently popular within society. We concluded it was pop. This is an advantage for our artists style and song because it means that the majority of society like her types of song. This also meant that referencing for other music video genres are available online, as they are popular. This helped us get an idea of what the audience were expected from an image type music video. And also come up with ideas of popular concepts e.g. flowers from Zayn's video Pillowtalk...

Planning
Class Sketches

This is this part of our class sketches for our digipack. We did one sketch each, then showed each other our ideas in the end. This way we could generate more than one idea, and combine what we liked from each other. We also had peer evaluation where we showed our sketches to our peers, and they give us an evaluation of what works and what doesn't.

In the end we went for Lauren's design, changing little bits like the front colour and inside left cover. We tried to implement the flowers in too, as it's part of our brand image and connects the 2 other media products together.

We also did this for our magazine advert.

Our peers told us to not use digipact cover on our magazine as it looks too repetitive. We took this advise.

And also they said to use the same format for the name and song title as on the front cover of our digipack. This was so that we can be consistent, and start to create our brand image.  

Wordle/World Cloud

We used this world cloud to create our theme. We did this by showing this world cloud to our peers, and talking to them about our music video. They then gave us feedback about what they think would work best. In the end we went for the theme of love and war, with the help of our peer reviews.  

Audience Interviews and Pitch Feedback

For the Preliminary Task we have interviewed 3 people (from 05:16 minutes onwards). We made them listen to our initial song choice. And then asked them about their expectations: Locations, Mise-en-scene (clothing, props...), and genre. From this we concluded that the audience was expecting more of an image based genre which focused on the artist. They also linked the idea of spectacle due to the upbeat nature of the song. In terms or mise-en-scene the audience wanted to see glamourous clothing. We used these ideas in our final music video, creating an image and spectacle based video while also building the artist's image with the use of glamorous clothing.


Survey Monkey Results

This is part of our results from our Survay Monkey Interview, where we asked the general internet audience what they would expect from a pop genre music video. This shows that over 50% of the audience do listen to pop genre, and also what they expect from pop genre music video. This was helpful in generating ideas for our music video. For example for editing, like montage editing and locations; using nature/ woods as one of the main locations.     

Interim Evaluations
Facebook

On Facebook we have uploaded updates of our Final Design pieces, like our digipack. Using social media is helpful for connecting with the target audience. We can also get feedback from them. For example this certain person who commented on our picture giving us positive feedback. This shows that we have created a design which attracts target audience.

YouTube comments

This comment is from our first rough cut video. We used this feedback as a way to progress. So then we went back and edited our opening sequence again, made it simpler and created a build up at the end.  
Peer Evaluations

These are peer evaluation, during out 2nd draft of out music video. Here they commented how we needed to improve such as shortening some clips. We've taken this advise and went back to edit our sequence. I think this has helped improve our work significantly.

Final Feedback


This video is the final feedback for all our media products. We got mostly positive comments, including:

• message of female empowerment came across to the audience (message conveyed from the series of girls putting on paint on their faces)
• Music video: each scene flowed well, and they style was consistent
• colour and flowers, as one of the main element that stood out for people
• all media products linked well with each other, this was don't mostly with the theme of flowers and colours
• well edited (transitions, overlays, ink, effects)
• location choices linked well with the song

We also used the last minute feedback to retouch edit out music video a little more. This was mostly to clean-up certain layering, so it was consistent.
Summary
Ultimately, our audience feedback helped us to refine all our media products. Especially from our initial design to our final design, which can be seen from our digipack and magazine advert. I believe that the audience's comments are important as it's their expectations we are meeting. We tried to meet our audience expectations without limiting our own creativity and ideas.   

Interviews

Evaluation 1

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Evaluation 4- How did you use media technologies in the construction and reseach, planning and evaluation stages?

Final Magazine Advert Design

We believe that this magazine advert portrays the

Music Video Draft

Inside CD Cover

 

We decided to have three separate images and put them in a collage for the inside cover in the digipack. This evolved from our original idea to have identical pictures, but in this case they are different to create a variety of personalities. We wanted to keep the colour scheme consistent throughout the CD digipack.

Final Digipack Design

Ideas for Magazine Advert

This is my draft for the magazine advert. I kept it simple and used a muted colour scheme compared to the original album design.

I used the typical codes and conventions: such as the big picture of the artists, name, and album name, release date, and record company. I also added a quote to attract the target audience, and it also gives a taster of what the songs within the album is like. And then I added a picture of the album, as this artists is still unknown it would be best to make links so she's recognisable.

Inside Right of CD

I started with a picture of a red rose that I took. Then I went on pic-monkey. Here I used exposure to change the picture, by making the shadows darker (which gives the rose the look of more depth). Then I put a square overlay on top of the flower: coloured it pink and faded it. The effect of this is that it makes the flower more pinky than red, which matches the rest of the covers of this album. Then put another overlay of a faded pink circle, to represent where the CD goes. Then on the website I found a picture of a pink rose, which I then used as a faded overlay on top of the red.  

Final Music Video Issues

Our music video is fully edited, but we will look through it once more to see if we can add or change anything if we aren't happy with it anymore. Unfortunately, the video wouldn't upload to YouTube yet and we have tried to save it in other places to upload it, but it hasn't worked, so in the new year, we hope to have it uploaded and edited fully.

Audience Feedback

This is out audience feedback for our draft music video.
There's relatively good reviews. Most of the improvement comments include shortening certain clips.

Magazine Advert Ideas

In our advert we are going to use the key conventions:

• title of album and artist.
• release date. 
• photo of artist.
• record label. 
• reviews (stars). 

For our magazine advert promoting our CD album, we will choose three main concepts and a positive message for the audience.

Our three main concepts are:

• fun - youthful outlook to target a specific audience. 
• love - this is a common relatable topic to be linked with the music. 
• power - the song has a strong message of girl power and we think that this is a vital concept we need to pursue. 

For the use of colours we will use: 

• vibrant colours - we need the page to stand out to attract as many people as possible, whether that is our target audience or not. 
• aesthetically pleasing colours - we want our viewers from our audience to be attracted to the colours of the album. This would be the first clear way of showing our creativeness in the music. 
• a girly colour palette - colours that link with the music and the artist herself. 

Magazine Advert Research

HMV Interview

We went to a local HMV to ask the manager questions about the store and costumers:

1. What is your customer base at HMV?

2. Why do you arrange the store the way you do?

3. How do DVD sales compare to CD sales? Why is this?

4. How do you encourage people to come into your store?

5. What strategies do you use to compete against internet downloads?

3 CD Covers Research

I went to the local HMV shop, and on the CD aisle I scanned for the 3 CDs which first catch my eye. This is the results:

First one is from Twenty-one Pilots; Blur Face

The first thing that my eye was drawn too was the pattern on the spine, I like the contrast of the black and white. Then I looked at the grid like circles in the middle, I like the structure. Also, I like how there's also some colour dotted around, and the mixed up patterns. The title is also unique, I like the line. Overall I like the simplicity but how everything links to each other, via colour and pattern. This can help us create similar ideas make out whole album link to each other. 

Codes and Conventions- this album doesn't have the artist featuring on the front cover, it can be seen as eccentric considering the design. But this is targeting to  certain audience, it doesn't sell the image of the artists but the genre of music.    

I don't think this would work with our artist, as we want to sell the image of the artist. However, the design is interesting and I think we can be inspired by it.  

Second one by Tom Odell; Wrong Crowd

The first thing that my eyes were drawn to was the artist face, specifically the eyes as they are placed at the most conspicuous place. The overall colour scheme is grey and warm pink. The most artistic aspect is the font title. I like how it curves around the face, and also the colour. I think this type of cover is most suitable for out artist/ song type.

Code and Conventions- this album is the most similar to what we want our album to look like. It has the typical conventions with the artists face and album name. However, it doesn't have the artists face. This shows that only the target audience will recognize the face, which wouldn't work with our artists as she is still unknown.

Lastly Chvrches; Every Open Eyes

The first thing I was drawn to was the colours, I like the shades of pink. When you look closely, you see the pixilated image of flowers. This stood out to me. I found this to be very creative, and I think t could link well with out genre type.

Codes and Conventions- It has the artist name and album name, however like the first one it doesn't feature the artists face. 

But I like the concept of the design and the colour scheme matches ours.

Draft CD cover

 

This is a draft that I made for our artist. I used the albums I researched as inspiration.

The theme I went for was love and war. I used the idea of two contrasting images and put them together: flower, innocence/ gun, corrupted. The overall theme went darker than originally expected, but I like the outcome. The genre it gives off is more rock than pop, however with a few changes this can be amended.