Sunday, 9 October 2016

Music Video Strategies

1. Interviews
Hearing interviews from the band or artist is a great way to promote the music videos as fans can feel a personal connection to them, especially if they are speaking about a hidden meaning for the song or the reason behind it.


2. Mini-Documentary 
You could make a very short mini-documentary  that is almost like a narrative genre. This is interesting for those people who weren't able to go watch them live when their favourite band/singer was in a city near the band.

3. Behind the Scenes 
Getting a glimpse into the creative process is always interesting for the fans. These can be very short and very informal.  This can also be very helpful to those interested in what equipment they use and how they film their favourite artist.


4. Covers of the Songs
Encouraging fans to do covers of the artists songs can help promote the song and make it more popular.



1. The Music Video
A music video can make the song more personal for the viewers as they may have not understood the song well enough.




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