Interviews

Audience Feedback

This is out audience feedback for our draft music video.
There's relatively good reviews. Most of the improvement comments include shortening certain clips.

Facebook Page

This is our Facebook Page to post information about our music video on social media. This is a great way to get audience feedback and opinions on our music video ideas and plans. It is important for our audience to have a say on the ideas of our music video therefore we will try to create polls for example a question like 'which location do you prefer? A or B?'
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SurveyMonkey Analysis

This is a small survey I created to ask the audience what they would expect to see in a concept based video. From looking at their answers, I found out that many people didn't know what a concept based video was - even though it was described by a well known artist, Lady Gaga. There were a few similar answers where they suggested the video to be "crazy" and that people should wear "cool out of the ordinary outfits". Others suggests that there should be flashing lights, and dancing. To make it more interesting someone said they would like new original ideas with a clear but confusing story. I think we could use this to build on what we should do to make it different and exciting - this will challenge us a lot. For our video, this means we should take into consideration what we think is interesting by incorporating all our ideas together and choosing what we think is best and maybe change it to make it unique to fit with the answer that it should be more original.

https://www.surveymonkey.co.uk/r/BFYJSS2


Our Results

Preliminary Task (Locations, Shot Types & Audiences)

In this video we have collated the clips together, which consists of the locations, shot types and audience. We have explained what we want to do in our music video and explain our pitch including our outfits and what mise-en-scene we are going to be using.

Pop Genre in the Charts

Music Video Strategies

1. Interviews
Hearing interviews from the band or artist is a great way to promote the music videos as fans can feel a personal connection to them, especially if they are speaking about a hidden meaning for the song or the reason behind it.

2. Mini-Documentary 
You could make a very short mini-documentary  that is almost like a narrative genre. This is interesting for those people who weren't able to go watch them live when their favourite band/singer was in a city near the band.

3. Behind the Scenes 
Getting a glimpse into the creative process is always interesting for the fans. These can be very short and very informal.  This can also be very helpful to those interested in what equipment they use and how they film their favourite artist.

4. Covers of the Songs
Encouraging fans to do covers of the artists songs can help promote the song and make it more popular.

1. The Music Video
A music video can make the song more personal for the viewers as they may have not understood the song well enough.

Music Video Vloggers

In this video, the artist is promoting a very popular song that is in the charts, Hello by Adele. The video shows a first hand live reaction of the vloggers opinions rather than just the review which I found more interesting as you can see how the video personally affects the viewer.

I think the positives of people making these videos is that most of the time they are successful in promoting the video positively as it may inspire its viewers to go and watch the video themselves, making the video more popular. However when I was researching a vlogger, I found that many could not play the audio or even visuals due to copyright issues therefore the videos were not as interesting as it was just the person in front of the camera.

For our music video we could try to film reaction videos of our target audience to get a live reaction of our video, giving us real feedback. Adele's song Hello is still in the same pop genre as war paint, however I believe the song is slightly more hard hitting due to its slower pace and powerful vocals, unlike war paint that has a more upbeat and exciting feel to it.

Music Video Promotion

2 VLOGS of Music Videos

I picked specific youtubers who are fans of the artists.
Firstly this way of exchange is promoting the music videos because its a ways for creating hype. These youtubers are able to connect with other fans virally and share their enthusiasm online.
The type of music that's usually popular with youtubers is the pop genre, mostly because its the most common genre out. This can be an advantage to out music video as the genre is pop. We can use this new way of advertising for our video.
These type of music videos tend to either be image based (Nikki Minag) or conceptual (Lady Gaga), which are two genres which can create the most hype. Meaning we will have to make our video image base as it's a convention.
Although it's a good way of promoting music videos, there will be some fans and anti-fans with negative views. This can influence the viewers opinion of the music video.

The DIY Musician’s Complete Guide to YouTube.
5 strategies that a band in our genre has used to promote their music video.

Live concert footage – Just like it sounds: a video of you playing a single song live, or one that splices together multiple performances from a concert or tour. It could be shot on film like The Last Waltz or captured with your new iPhone.

This music video is filmed with a performance theme with a live audience. The idea of it makes the band seem exciting and loved by the fans. This can be good to publicise our artist, as it's simple and easy to do. We don't require a large audience attending or budget, and it can be set anywhere.

Behind the scenes – We all love to get a glimpse inside the creative process. Keep your fans invested by showing them behind-the-scenes snippets of you writing, recording, putting up posters, fixing your gear, eating at your favourite taco cart, or practicing. These can be very short and very informal. Frequency can be more important than slickness with this approach.

At the end of this music video there's a shot section of behind the scenes. This gives the image that the artist is relatable.
It's also easy to do. It doesn't cost much or anything. We could easy make a behind the scenes clip.

Mini-documentary – Document the story of your band. Not much of a story to tell yet? Then make it a very short mini-documentary. People don’t have the attention span for much more these days anyway.


This is a short documentary of the artist, for the fans to see this makes them feel like they know her personally and not just a star and fan relationship.
This is a little harder to do, it could take time and effort. But it depends on the level of quality someone is expecting, the video above would have been expensive and time consuming.

Encourage fans to record covers of your songs – Why not? It worked for Steve Winwood! Maybe the next Justin Bieber will perform your song in his living room for millions of tweens.


The most catchy songs are covered by fans and by doing this it means more publicity of the song.
This is a good and easy way of advertising the artist. And with social media, if she gets popular, she may become famous overnight (although chances may be unlikely.)

For our music video we may put in some behind the scenes or have a live concert footage.

Charts 2016
Top 5 songs on Radio 1:

1) Say You Won't Let Go by James Arthur

2) Starboy (feat. Daft Punk) by The Weekend

3) Closer (feat. Halsey) by The Chainsmokers

4) My Way by Calvin Harris

5) Side To Side (feat. Nicki Minaj) by Ariana Grande

 

Most of these songs are of the Pop genre and also the songs coloured in purple I highlighted because they have similar themes with our artists and song.

What this tells us about our artists is that her song is the type that is popular around society and it wouldn't be hard to get many good reviews. This makes it easier for us to promote as most of our target audience is easy to find and target online.

                                                                             

Music Video Bloggers

There are millions of videos that "react" to different music videos that get millions of views, especially if they're famous channels. This promotes the singer's song to lots of people who watch the person's reaction videos. This is definitely a main pro! Another pro is that the song is played along with the person reacting to it, so if the viewer liked the song, then therefore they can search it up on YouTube and listen to it for themselves, or even buy the song, making sure the sales for the song rises. A con of this process is that some people generally don't like watching "reaction" videos so they may not watch it. I think that this means for our music video it has to fit with the "trend" of music videos or be something original to make people want to watch it.


5 Top Strategies that a band in our genre has used to promote their music.

1. Interviews – Fans love to hear about the inspiration for songs, the meaning behind lyrics, the band chemistry, the drama, the highs. Get someone you know to interview you, or interview yourself. This is a good strategy because fans like to know interesting things about their favourite band/singer and these interviews are a good way to find these facts about them and their music.


2. Mini-documentary – Document the story of your band. Not much of a story to tell yet? Then make it a very short mini-documentary. This is interesting for those people who weren't able to go watch them live when their favourite band/singer was in a city near them. This way they can see what they performed live and what they did before and while they were in their city.


3. Behind the scenes – We all love to get a glimpse inside the creative process. Keep your fans invested by showing them behind-the-scenes snippets of you writing, recording, putting up posters, fixing your gear, eating at your favourite taco cart, or practicing. These can be very short and very informal. Frequency can be more important than slickness with this approach. This can be very helpful to those interested in what equipment they use and how they film their favourite artist.


4. Encourage fans to record covers of your songs – Why not? It worked for Steve Winwood! Maybe the next Justin Bieber will perform your song in his living room for millions of tweens.


5. The standard music video – Ya know, like Michael Jackson’s “Thriller.” This would be anything staged, with props, costumes, scripts, extras, and synced to the studio recording of the track.



If we were going to promote our music video, I think making a documentary, having interviews and get people to cover the song are all great ideas. I think this way more people will find out about it as there would be more videos covering the song. As our genre is pop, it will be more successful because most people like pop music as it is more popular and so they will find out about it easily.

RADIO 1 CHARTS
1. Say You Won't Go - James Arthur
2. Starboy - The Weeknd ft Daft Punk (RnB/Soul)
3. Closer - The Chainsmokers ft Halsey (Electronic Dance)
4. My Way - Calvin Harris (Dance)
5. Side To Side - Ariana Grande

I have researched each 5 of these songs to see what genre they are and the two highlighted in yellow are the pop songs. The others are listed beside the songs. The most popular genres are pop and dance genres. This means that our genre of music would still be popular but dance music is still also popular.


These has a connection with our chosen song because sometimes they look at smaller songs that could be upcoming and famous in the future, so therefore they could promote the song and the products.

Active Audience Theory

Blumler and Katz
Uses and gratification (why do people consume media?)

Information
- The news, factual and informative sites, news applications.
Personal Identity 
- Social media, Instagram, Facebook. Twitter, expressing who you are.
Entertainment 
- Youtube, radio, TV, Netflix.
Integration and Social Interaction
- Live stream, social media, expressing a point.

If our audience were going to consume our product for entertainment then we would use a spectacle or concept genre that would includes special effects, with a fast pace that leaves the viewers wanting to watch more, with a rush of adrenaline and excitement. Also an interesting storyline could be used to intrigue the audience and make them sympathise with the video.

If our audience were going to consume our product for escapism then the video would make the video very visual with bright colours that are pleasing.

If our audience were going to consume our product for information seeking then we would try and link the lyrics of the song to the visuals for example, 'put my war paint on' could symbolise girl power and self confidence in young women.

If our audience were going to consume our product for personal identity then an audience could use our video as an inspiration for themselves in achieving confidence, influence in style and role model figures.

Preliminary Pitch

In this video we are talking about our pitch and we share our ideas for our music video. This is mainly focussing on the mise-en-scene, location and cinematography. We have gone to explain and explore our ideas further to ensure what we are planning to do for our music video.