Evaluation Question 3

What have you learned from your audience feedback?

The target audience for our music video & ancillary products were teenage girls/young female adults ranging from the ages of 13-20s. We have presented the singer for a female audience, rather than a male audience. We chose not to portray her as sexualised as we didn't want to show this image for our video song in particular as it doesn't suggest that type of image. I think that whatever age or gender the audience is doesn't particularly matter as it is a pop genre song, which suggests that many people will like it, not a specific audience. Through looking from our feedback, we have learned that the colour theme that we chose was very consistent throughout all of our ancillary products. After our first rough cut, we were told that we needed to shorten our sequences, and we did that and then looked at other audience feedback.



Who was your target audience?
Our target audience was mainly a teenage girl audience; however we chose to interview a few males too because we wanted to see how they interpreted the music video and our ancillary products. This interview was for our final product.


Planning
We planned what our CD was going to look like by doing sketches. This is one of our initial designs drawn by Lauren:

We have kept the similar design on the inner left side and the back cover where we collate all the songs together. We changed the part where the CD goes and the front cover as we all participated into what we liked and didn't and what we think could be improved. We used these to help us think of what a successful digipack would look like. We then started to take pictures and edit them on picmonkey to see what colours and how we wanted to lay it all out as we wanted to be very consistent in our colours and how the same theme was portrayed throughout.

Wordle

We each had a separate piece of paper and wrote down words that we thought linked with the song, including some lyrics from the song. We collated these inside a wordle and the more the words were repeated the bigger they were and more prominent in the picture. This helped us pick up on a particular theme and which parts of the song we needed to have seen as more memorable from the audience.





Audience Opinions
Before creating the music video we asked for audience opinions on the song and how they think we should present the singer and what they could expect in the video. We took these opinions into account and developed them further with our own ideas. This helped us produce something that in the outcome the audience will like.



Surveymonkey Results
This is our results from our surveymonkey questionnaire, where we asked a general audience what they would expect from a pop/concept genre music video. From the graph below that surveymonkey generated, it shows that just under half of the audience listens to pop remix genre. Using this questionnaire was helpful in the fact that we were able to take the audience's ideas and develop them even more to how we also think our clips should fit with the music.

Interim Evaluations

Facebook

We uploaded our digipack image to Facebook, this way we were able to receive feedback on what they thought of it. One person commented and said "this is too cute, I love the colours ahhhhh and Lauren looks amaze as per," their comment suggests we chose well for our album, also suggesting that we have targeted a correct audience. We decided not to make any changes as the audience seemed to really like the way that we had presented our artist and the way that we had laid out the images on the digipack.















YouTube Comments

Unfortunately, from the profiles of people who comment, it is hard to tell what type of audience watched the video, however they fitted into the category of a female young adult. Having YouTube comments from the public means that we can also understand what they like and dislike about the video. In this case, we received some criticism, "I don't like the beginning, I feel that it's too rushed and the images don't flow well. Otherwise, it's good, keep up the good work," which is really helpful for us to re think and re edit what needs to be done to please the audience. This was taken from one of our first rough cuts and therefore we have accepted this and tried to work harder on our opening.

In this screenshot, we changed the opening by editing it with different clips until we thought it was better than the original version. We thought that having the same forest clip worked well with some jump cuts in between to introduce the concept editing genre. We then applied some more overlays but in different places and have tried to edit the video clips along to the beat a little more precisely than before. 

Peer Evaluations

These are peer evaluations from our second draft of the video. We were able to take these comments and use them to improve our music video even more. They have told us to shorten some sequences and make some more sped up cuts. They also suggested the use of another mask, but we didn't think that it was necessary as we thought it would get a little more confusing.

Change 1 - Sped up clips

In this part of the video just as the chorus has begun, we decided to cut the clips to the beat as it sped up. We repeated this for the second chorus too, and the ending after the bridge as it showed a strong effect of women empowerment. The use of speeding up the clips made the video have more variety in what clips we could use, and made it more interesting.

Change 2 - Shortening sequences

At the end of our video from our first rough cut there was one long clip of Lauren with the split screen effect; however the audience thought it became a little too repetitive throughout the whole of the video, and we agreed, so we applied some different clips in between and we made sure that some clips weren't too long that didn't stand out too badly.




Final Feedback

Finally, we asked a group of people on what they thought about our music video and what they liked about it and if our ancillary products matched with the music video and if it flowed together. Some comments were that:

• It was creative and showed a strong message.
• The editing fitted well with the music beat.
• Really liked the overlays and the ink dripping

Summary
The audience feedback was really helpful because it meant that we were able to know what we have done right - including targeting the correct audience, even though we asked several males too as we wanted to know what they might have thought of the video.