I think that one of the most important things that can influence the success of ancillary products is if it is liked by the target audience. In our case, our target audience is aiming towards teenage girls due to the colour pink we have used in our CD digipack and magazine advert, as well as the bright colours and flowers used in the music video. However we could also argue that teenagers of both genders could be the target audience because after interviewing some teenage males we found that they understood the underlying theme in our music video.
Researching Target Audience
Planning
To plan for the design of our CD digipack, each member of my group brought some designs and I sketched some designs for initial ideas. To decide on a final idea we posted the designs to our Facebook page and got some audience feedback on what our target audience liked. This was very helpful as it made it easier for a final decision to be made. For our final design we used the main ideas from my sketches and incorporated other ideas from alternative designs, for example we added the roses to the final design. Also to plan our music video we researched other CD digipacks that were of a pop genre such as Adele 25 that had Adele's face on the front cover in black and white and Rihanna's ablum Loud which also features her face on the front cover . This one was one of the main reasons we chose to present the artist on the front cover, but also on the other sides of the digipack so that she was easily recognisable for the target audience.
Using Wordle really helped to my develop ideas. Each member of my group wrote down a few words that represented our theme and our music video. For example, I wrote words such as love, war and colour. The wordle helped us decide on the main context of our music video because after we had written all the words, we came together and typed all of them into wordle, even if the word was repeated. When then looking at the wordle we could clearly see which words were the most common and could help us decide our final concept. The word love came up three times which indicated that we should incorporate the theme of relationships in our music video as it is one of the most popular themes that artists sing about, especially broken relationships or fighting for love. We found through doing this that our song links to fighting for love with the use of a lot of words such as 'bleed', 'guns' and 'bang.'
To plan for our music video we also did audience expectation interviews by letting people from our target audience listen to our song, 'war paint,' to get their initial thoughts on what our music video should include. Some of the suggestions that were made did in fact influence some of our final decisions because it is important that our target audience like the ideas. Most people suggested the common conventions of a pop music video such as using a performance genre where the artist is seen singing in the video as well as a lot of people mentioning using colour.
Our Survey Monkey results were quite surprising, for example in one of the questions, 'do you listen to pop remix regularly?' 33% said yes and 22% said no, however, 44% said other genre therefore for the particular group of teenagers that filled in the questionnaire listened to other genres other than pop. This suggests that we should target our music video at a slightly younger age and therefore conduct some more research on our type of audience.
Interim Evaluations
We set up a Facebook page during the creation of music video where we mainly posted photos of ideas we had to get audience feedback, for example in the image below we posted a photo of our final digipack design and gained some positive feedback from a female teenager in our target age group. It was also helpful to have a Facebook page because it mean my group and I could also discuss ideas on the page and post ideas that we had so we could get each others insights.
My group and I created a Youtube account that we all had access to, therefore it was easy to post our experiments of editing. These tryouts of editing techniques would also be shown to our peers and target audience to make sure that we were on the right track when creating our music video. A member of our class picked up on, during watching a small section we filmed, that the image we recorded was slightly grainy as we only used artificial light rather than natural lighting. This was very helpful as we had not noticed this before so I found that using youtube to how people our music video was very effective because it gave us the opportunity to show people who had never seen any of the clips to see it for the first time and notice things from a new perspective.
Final Feedback
We interviewed a lot of people from our target audience and found that most of them were very positive about the music video which suggests that we were successful in pleasing our target audience. As a group we were also very happy that many of our audience understood the theme of girl power which was one of our main intentions.
Summary
Overall, our
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