The initial target audience for this project was teenage girls ranging from the ages of 13 to early twenties. We created the image of our artist to appeal more to women than men, this was done with fashion. For example, we didn't use revealing clothing which would otherwise attract men. Furthermore, although the age gap of the target audience is wide, we were mostly focusing on attracting mid-teens. This is because the message we wanted to portray to them is more relevant to mid-teens than any other age. However, I believe that our music video is accessible to most age ranges, especially if the person's taste in music visuals is connected to pretty aesthetics.
Research
We wanted to research more about current audience activities in the general public. What we have found are Vlogs. Vlogs are used by the audience to promote certain music videos such as reaction videos, and I see that media industries have used this as a way of publicizing th
eir media products.
Reaction videos are a great way of publishing a music video. They are viral, meaning that they reach audiences in a global scale. They can also create a hype for the music video/artist, which can help promote music videos. However, bad reviews can equally be bad for the artist.
We also researched a lot of other promotion techniques. A personal favourite of mine is behind the scenes clips. I think they help let the audience get a personal glimpse of the artist's personality and not just the image that we've created to promote the music video. We have put images of this throughout the music video, although they are implanted within the music video to create the image of the artists. For example laughing clips.
This is a behind the scene clip. We used this to help publicise out music video to our audience.
Another thing we have researched are charts. We wanted to see what types of music genres are currently popular within society. We concluded it was pop. This is an advantage for our artists style and song because it means that the majority of society like her types of song. This also meant that referencing for other music video genres are available online, as they are popular. This helped us get an idea of what the audience were expected from an image type music video. And also come up with ideas of popular concepts e.g. flowers from Zayn's video Pillowtalk...
Planning
Class Sketches
This is this part of our class sketches for our digipack. We did one sketch each, then showed each other our ideas in the end. This way we could generate more than one idea, and combine what we liked from each other. We also had peer evaluation where we showed our sketches to our peers, and they give us an evaluation of what works and what doesn't.
In the end we went for Lauren's design, changing little bits like the front colour and inside left cover. We tried to implement the flowers in too, as it's part of our brand image and connects the 2 other media products together.
We also did this for our magazine advert.
Our peers told us to not use digipact cover on our magazine as it looks too repetitive. We took this advise.
And also they said to use the same format for the name and song title as on the front cover of our digipack. This was so that we can be consistent, and start to create our brand image.
Wordle/World Cloud
We used this world cloud to create our theme. We did this by showing this world cloud to our peers, and talking to them about our music video. They then gave us feedback about what they think would work best. In the end we went for the theme of love and war, with the help of our peer reviews.
Audience Interviews and Pitch Feedback
For the Preliminary Task we have interviewed 3 people (from 05:16 minutes onwards). We made them listen to our initial song choice. And then asked them about their expectations: Locations, Mise-en-scene (clothing, props...), and genre. From this we concluded that the audience was expecting more of an image based genre which focused on the artist. They also linked the idea of spectacle due to the upbeat nature of the song. In terms or mise-en-scene the audience wanted to see glamourous clothing. We used these ideas in our final music video, creating an image and spectacle based video while also building the artist's image with the use of glamorous clothing.Survey Monkey Results
This is part of our results from our Survay Monkey Interview, where we asked the general internet audience what they would expect from a pop genre music video. This shows that over 50% of the audience do listen to pop genre, and also what they expect from pop genre music video. This was helpful in generating ideas for our music video. For example for editing, like montage editing and locations; using nature/ woods as one of the main locations.
Interim Evaluations
YouTube comments
This comment is from our first rough cut video. We used this feedback as a way to progress. So then we went back and edited our opening sequence again, made it simpler and created a build up at the end.
Peer Evaluations
Final Feedback
This video is the final feedback for all our media products. We got mostly positive comments, including:
- message of female empowerment came across to the audience (message conveyed from the series of girls putting on paint on their faces)
- Music video: each scene flowed well, and they style was consistent
- colour and flowers, as one of the main element that stood out for people
- all media products linked well with each other, this was don't mostly with the theme of flowers and colours
- well edited (transitions, overlays, ink, effects)
- location choices linked well with the song
Summary
Ultimately, our audience feedback helped us to refine all our media products. Especially from our initial design to our final design, which can be seen from our digipack and magazine advert. I believe that the audience's comments are important as it's their expectations we are meeting. We tried to meet our audience expectations without limiting our own creativity and ideas.
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