Evalaution 3

What have you learned from your audience feedback?
The initial target audience for this project was teenage girls ranging from the ages of 13 to early twenties. We created the image of our artist to appeal more to women than men, this was done with fashion. For example, we didn't use revealing clothing which would otherwise attract men. Furthermore, although the age gap of the target audience is wide, we were mostly focusing on attracting mid-teens. This is because the message we wanted to portray to them is more relevant to mid-teens than any other age. However, I believe that our music video is accessible to most age ranges, especially if the person's taste in music visuals is connected to pretty aesthetics.

Research

We wanted to research more about current audience activities in the general public. What we have found are Vlogs. Vlogs are used by the audience to promote certain music videos such as reaction videos, and I see that media industries have used this as a way of publicizing th

eir media products.

Reaction videos are a great way of publishing a music video. They are viral, meaning that they reach audiences in a global scale. They can also create a hype for the music video/artist, which can help promote music videos. However, bad reviews can equally be bad for the artist.
We also researched a lot of other promotion techniques. A personal favourite of mine is behind the scenes clips. I think they help let the audience get a personal glimpse of the artist's personality and not just the image that we've created to promote the music video. We have put images of this throughout the music video, although they are implanted within the music video to create the image of the artists. For example laughing clips.


This is a behind the scene clip. We used this to help publicise out music video to our audience.

Another thing we have researched are charts. We wanted to see what types of music genres are currently popular within society. We concluded it was pop. This is an advantage for our artists style and song because it means that the majority of society like her types of song. This also meant that referencing for other music video genres are available online, as they are popular. This helped us get an idea of what the audience were expected from an image type music video. And also come up with ideas of popular concepts e.g. flowers from Zayn's video Pillowtalk...

Planning
Class Sketches

This is this part of our class sketches for our digipack. We did one sketch each, then showed each other our ideas in the end. This way we could generate more than one idea, and combine what we liked from each other. We also had peer evaluation where we showed our sketches to our peers, and they give us an evaluation of what works and what doesn't.

In the end we went for Lauren's design, changing little bits like the front colour and inside left cover. We tried to implement the flowers in too, as it's part of our brand image and connects the 2 other media products together.

We also did this for our magazine advert.

Our peers told us to not use digipact cover on our magazine as it looks too repetitive. We took this advise.

And also they said to use the same format for the name and song title as on the front cover of our digipack. This was so that we can be consistent, and start to create our brand image.  

Wordle/World Cloud

We used this world cloud to create our theme. We did this by showing this world cloud to our peers, and talking to them about our music video. They then gave us feedback about what they think would work best. In the end we went for the theme of love and war, with the help of our peer reviews.  

Audience Interviews and Pitch Feedback

For the Preliminary Task we have interviewed 3 people (from 05:16 minutes onwards). We made them listen to our initial song choice. And then asked them about their expectations: Locations, Mise-en-scene (clothing, props...), and genre. From this we concluded that the audience was expecting more of an image based genre which focused on the artist. They also linked the idea of spectacle due to the upbeat nature of the song. In terms or mise-en-scene the audience wanted to see glamourous clothing. We used these ideas in our final music video, creating an image and spectacle based video while also building the artist's image with the use of glamorous clothing.


Survey Monkey Results

This is part of our results from our Survay Monkey Interview, where we asked the general internet audience what they would expect from a pop genre music video. This shows that over 50% of the audience do listen to pop genre, and also what they expect from pop genre music video. This was helpful in generating ideas for our music video. For example for editing, like montage editing and locations; using nature/ woods as one of the main locations.     

Interim Evaluations
Facebook

On Facebook we have uploaded updates of our Final Design pieces, like our digipack. Using social media is helpful for connecting with the target audience. We can also get feedback from them. For example this certain person who commented on our picture giving us positive feedback. This shows that we have created a design which attracts target audience.

YouTube comments

This comment is from our first rough cut video. We used this feedback as a way to progress. So then we went back and edited our opening sequence again, made it simpler and created a build up at the end.  
Peer Evaluations

These are peer evaluation, during out 2nd draft of out music video. Here they commented how we needed to improve such as shortening some clips. We've taken this advise and went back to edit our sequence. I think this has helped improve our work significantly.

Final Feedback


This video is the final feedback for all our media products. We got mostly positive comments, including:

• message of female empowerment came across to the audience (message conveyed from the series of girls putting on paint on their faces)
• Music video: each scene flowed well, and they style was consistent
• colour and flowers, as one of the main element that stood out for people
• all media products linked well with each other, this was don't mostly with the theme of flowers and colours
• well edited (transitions, overlays, ink, effects)
• location choices linked well with the song

We also used the last minute feedback to retouch edit out music video a little more. This was mostly to clean-up certain layering, so it was consistent.
Summary
Ultimately, our audience feedback helped us to refine all our media products. Especially from our initial design to our final design, which can be seen from our digipack and magazine advert. I believe that the audience's comments are important as it's their expectations we are meeting. We tried to meet our audience expectations without limiting our own creativity and ideas.   

Interviews

Evaluation Q1 - Lauren

Evaluation Q4 - Lauren (Prezi)

Evaluation Question 2

Evaluation 1

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Script Draft

Our music video shows a very strong, current theme of girl power and how that strengthens confidence through actions. This is portrayed through the lyrics too as it links to how the singer is building herself up from a possible male character that is bringing her down. “I’ll rub the colours on my face it prove.” This line from the song suggests that she is trying to put a front on to make herself stand up for everything. We have shown this through the use of paints being used on her face. Furthermore, the visual of the castle grounds – “this castle’s been surrounded, won’t stay to watch it fall around us”. At the end of the video we have made Lauren have more emotion in her facial expression to suggest how hurt the character might have been – “I’ll draw my knife for you,” The links to lyrics and visuals is repeated “red on the ground”, ironically we have chosen to use blooming flowers, making it look beautiful.  The linking of visuals and lyrics means that we can link to the use of Goodwin’s rules to make the music video more successful to our audience so that they can understand the video and song.

We decided to choose the remixed version of the song “War Paint” because it meant that we were able to experiment more with the editing – especially with the music beat. There are elements of the music video where we have edited the video clips along to the beat of the music, this way we are making the video seem more interesting and eye catching for the audience and this is seen a lot in modern remix pop genre music videos.

The artist in our video has to be represented in a specific way of being outgoing and confident. We have used this to send out a message to specifically girls and women. Our record label as we have stated on the blog has expectations of the artist to reach in the top 40 in the charts from their first album release, and we have tried to do this by making the song have a powerful visual message. We have also chosen that the song is in the pop genre, which is the most listened to in any audience. We have thought that the artist should link to a well known artist and work their music in a similar style, but in keeping with their own persona. Our artist is quite similar to the likes of Taylor Swift with the love song types and Mr Probz with the same beat of music.

From these clips you can see that we have used a variety of locations, here we have chosen to use Waverly Abbey as it was very picturesque area that fitted well with parts of the lyrics, “this castle’s been surrounded.” We have also used a small room in our school, which has a plain background that made it simple for us and so we could use the neon paints. This way it wouldn’t be too crowded.

In our music video I have used a variety of editing skills to create a widely different video, including the flipped screen effect, overlaying etc. The overlaying includes a lot of flowers, we have thought of this idea through looking at other music videos, in which this is especially used in ‘Pillowtalk’ by Zayn. We have also used a range of different shot types from close ups to tracking and panning to make sure that the video has a variety.

In the clips where Lauren is positioned in the white room we used light umbrellas and placed them behind the camera, so that the light was facing her. In the rest of the clips we were lucky enough to have natural lighting, which was very similar on the different days that we filmed, making the video flow a lot more.

We chose to have simple, but fashion statement clothing – the black top contrasted well with the white background and the use of neon colours that were painted on the singer’s face. We repeated this in the location scenes, however we chose to pair it with a fluffy green jacket and silver trousers to make her stand out.

Our digipack has a pastel pink tone contrasting with the black and white colours. I designed the front cover and achieved this by taking a photo of Lauren using a plain wall. I edited the photo of her on picmonkey, I edited the image so that it was black and white, and then coloured out the plain wall and replaced it in a pastel pink so it was concise with the rest of the album. I added some text to create the name of the artist and the title for the album, and again to keep it consistent, we all used the same font. For the front cover I followed the codes and conventions of a CD cover by having a picture of the artist, the title of the album and the name of the artist.

The magazine advert also follows the same consistency in the colour theme of the digipack, however we have changed the lettering to be white because we didn’t want it to look too dark. We have also added the quote that we have put in the inside cover. We have layered the rose in the background too. We have followed the conventions of the magazine advert in a way that we haven’t included too much text as we don’t want to crowd the page. We have added the record label and the date of the album release too, therefore letting the audience know when the CD would be available.