First Lip Sync Edit

This is our first edit of our clips that we went out and shot matching the song, 'War Paint'. We found it difficult in some places to edit; but with practice I think it will come easier.

Analysis of Videos Produced by Other Students

In this music video that I found from Hurtwood House's YouTube page, there are a lot of things used in this that we could try and attempt at. There are some objects in the video and the scenes that would be a little harder to do, as they probably have a bigger budget and more supplies at their school - e.g. their starter scene. They include a lot of varied shot types which makes it more interesting and this also cuts to the beat of the song, especially at the beginning when she sings, "clap snap." They have also been able to achieve the UV scene with the neon paints, which in our video we are using, but without the UV lights; however I think that this will still make our video different and go along with the concept genre idea we are following. The use of only 3 scenes makes this video very simple, yet it is still very effective in the way they have edited the clips against the beat of the song and the lyrics, following Goodwin's rules.




This music video had a simple, but powerful storyline - therefore making it a narrative music video. I really liked the text that was so simple at the beginning, with the dull blue colours that showed behind it. The quality of this music video was excellent and they didn't need a massive budget to produce this. I'm not sure how they created the two wires connecting part - it was shot very well. There was a variety of shots, but they were quite invisible, as it didn't need to cut to the beat. The editing with the overlaid bird at the beginning, made it different and interesting. I think that they put a blue tone onto the clips to continue the sense of sadness and confusion inside the characters.








This music video is performance and narrative based. It includes various shades of filters on each clip as it gets further into the song. I think that this makes it interesting and different. There is a variety of different shot types with panning and tracking angles, especially when the main character is walking around and when there are shots of the band. There is an overlay of a bokeh effect on the performance clips, which I think makes it unique as they are lighter than the actual darker clip. The use of lighting makes it seem more interesting as it is coming from a lower angle on the performance clips, which we could take from to include in our video.
This relates to my music video because of the different editing techniques to make it seem more interesting

Analysis of Other A2 Music Videos

Clap Snap - Hurtwood House Media

I researched some other music videos to gain some inspiration for our own. I thought the the song clap snap had a similar upbeat tone to our song war paint and therefore I interested to see the editing techniques. I found that the music video cut to the beat very often especially in the chorus. I also really liked that towards the end of the music video, no shot was really the same with a variety of different angles and a fast pace movement overall. One thing I think I will take from the music video is the face paint idea as I think this definitely fits with our message from the song of identity and beauty. Unlike Hurtwood House we do not have a UV light therefore we will try to use our phone torches and the lights available to us.

BTS Footage

Lip Sync Practive with Raw Footage

War Paint Animoto

We used Animoto to create our stills in connection to our song. We found this difficult to express how we would edit each frame as it wouldn't allow us to. We are going to edit this again; but in Final Cut Pro.

Filming Schedule

Filming schedule from laurennash10

StoryBoard Clip

Here is a clip of everyone contributing their ideas for the storyboard. We worked together to come up with detailed ideas of the music video. When doing this we thought carefully about the lyrics and how they would fit with the actions of the artist, this is one of Goodwin's rules that will help influence our decision making.

Costume, Hair and Makeup (Pinterest)

It was helpful to use pinterest as a research source for costume and makeup as there were many designs and styles I had not thought of. I particularly liked the glow in the dark face paint as I think it links closely to the title of our song, war paint.

As one of the themes of our music video is focused around beauty and confidence, we had the idea to use a Venetian stye mask to cover up the artist, not revealing her true face at the beginning of the video. As the tempo of the song picks up the artist will the reveal her face and take off her mask, identifying her true looks and becoming more confident in herself.

We want the artist to look stylish in the music video wearing simple but effective clothes such as silver trousers and a black top, possibly styling it with a fur coat. It would also be interesting for the viewers if the artist had a few costume changes and therefore we wanted to do this however keep the same colour palette.

Facebook Page

This is our Facebook Page to post information about our music video on social media. This is a great way to get audience feedback and opinions on our music video ideas and plans. It is important for our audience to have a say on the ideas of our music video therefore we will try to create polls for example a question like 'which location do you prefer? A or B?'
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SurveyMonkey Analysis

This is a small survey I created to ask the audience what they would expect to see in a concept based video. From looking at their answers, I found out that many people didn't know what a concept based video was - even though it was described by a well known artist, Lady Gaga. There were a few similar answers where they suggested the video to be "crazy" and that people should wear "cool out of the ordinary outfits". Others suggests that there should be flashing lights, and dancing. To make it more interesting someone said they would like new original ideas with a clear but confusing story. I think we could use this to build on what we should do to make it different and exciting - this will challenge us a lot. For our video, this means we should take into consideration what we think is interesting by incorporating all our ideas together and choosing what we think is best and maybe change it to make it unique to fit with the answer that it should be more original.

https://www.surveymonkey.co.uk/r/BFYJSS2


Our Results

Editing, Shot Types & M-E-S Ideas

In this music video, I really liked the smooth flow and continuity, which was creatively achieved by the fading transitions. I think maybe in slow parts of our song we could choose this. I also like the warm toned colours, which are interchangeable to the darker colours, which can represent how the character Taylor Swift is portraying.




I really like how unique this is. I haven't seen a video before that uses pictures to depict the story. I think it makes the viewer feel uneasy because of how jumpy it is. I like the use of the POV shot too.




I really like how the beat is cut with the editing and how it switches from long shots to close shots. I think that this makes it more interesting to watch. The warm, vibrant colours and the outfits really show off how they want to portray the song, which I think we should consider a lot.

Experiment Editing Imogen Heap - Aha

I chose to do the editing for the music video and I have been looking at this music video specifically - Aha! by Imogen Heap. The music video is very unusual and interesting and has many exciting editing techniques. I used the techniques shown from 0.50-1.05mins. I have incorporated this with some film footage that I could re-edit and play around with.

Health and Safety

I am going to analyse the different types of risks that we may face when filming in out locations, and then outlining how we are going to reduce these risks.




Woods and Abby
These locations are outside, which means there's a risk of getting caught in bad weather e.g. rain. This can be dangerous for our health and also the equipment. To reduce this risk we will look at the weather and choose a suitable date where there is no rain. Also just in case, we will bring waterproofs and umbrellas.
Secondly is uneven ground or twigs, this is a problem as we can hurt ourselves and we can also damage the equipment. To reduce this risk we will make to use a suitable area where the risks are low for tripping, and also we will be careful were we step.

Theatre and Drama Studio
These locations are inside, this means there will be less risks. But some of the minor risks includes tripping over bags or untidy areas. The danger is minor injury and also damage to the equipment. To reduce this risk we will clear the area that we will use.

Props List

I have created a list of items that we will need to bring to filming sessions:

- Costume 1 (black top/silver trousers/white trainers) - Lauren

- Costume 1 (fluffy coat) - Mary

- Costume 2 (jumper/black skirt/doc martins) - Lauren

- Costume 3 (black top) - Lauren

- Face Paints - Amy

- CD front and back cover makeup - Lauren

- Glitter for filming - Mary

- Face Paints for filming friends - Amy

- Mask for all locations - Lauren

Location Ideas

These are some ideas for locations we have for our music video. We have recently also decided to use a forest/woods location for our video.